The year was 1945. In the city of Florence, destroyed by the war just ended, Silvano Michelassi, a young boy of 16 and last of 4 brothers, entered the world of work.
With the enthusiasm and the resourcefulness characteristic of his generation, moved by the spirit typical of the years after war, he began his career in a little Florentine tie-workshop, obtaining the necessary experience to give life to his own
prestigious activity, but also able to open the roads to “Made in Italy” fashion. The name chosen by Silvano for his “brain-child” had to be a union between tradition and modernity, Florentine parochialism as well as availability to international markets: this is how Florence Style was born.
In this way he manages to retain a personal clientele both Italian and international, which is enriched, over time, with new and prestigious names. Florence Style grows from year to year, its headquarters expands and becomes more comfortable by moving from the city center to the slopes of the Fiesole hills. The 80s arrive and the son Massimo joins the family business, flanked by his future wife Barbara, who give the company the current modern, dynamic and flexible imprint, opening the doors to new frontiers and new objectives.
At the gates of the new millennium, Massimo moved the company to the new Sieci showroom, immersed in the green hills of Chianti Rufina, to welcome his customers in one of the most representative contexts of the Florentine countryside.
Unfortunately, Barbara’s untimely loss is a blow to the company that, thanks to her great ability and deep charisma, had grown up like never before. Massimo resisted with strength to the toughest years of fashion, until 2012 when, right after she finished her languages studies, Massimo’s daughter Camilla joined the family business, and together with his dad, she carries on the activity with the typical passion of her young age.